How to Price Your Tips: Subscriptions vs Single-Pick Sales

If you want to sell betting tips seriously, one of the hardest decisions is how to price them.

Do you charge a monthly subscription?
Do you sell each prediction as a single pick?
Or do you mix both?

This guide breaks down tipster pricing in simple, clear language. We’ll compare subscription vs single pick, look at what other tipsters charge in the market, and help you choose the right structure for your own business.

Goal: help you move from “guessing prices” to a simple, confident pricing plan you can plug into OwnTheGame.

1. Before Pricing: Be Clear What You’re Selling

Before you think about money, write down what your offer looks like:

Sports & markets: football only, or also tennis, basketball, etc.?
Volume: 3–5 tips per week or 5–15 per day?
Style: value bets, long-term ROI, or daily action for entertainment?
Audience: casual bettors or more serious punters?

Your tipster pricing must match your promise:

A high-volume daily service with 20+ tips per week can justify a higher monthly price.
A low-volume, high-accuracy“elite” service can also justify a higher price if the results are strong and clearly shown.
A small, new service with no long-term tracking should usually start cheaper and grow over time.

Keep a simple note:

How many tips per week will I post?
What long-term ROI or profit do I expect to show?
How much time and research goes into each pick?

This will help you choose between subscription vs single pick and set realistic prices.

2. What Other Tipsters Charge (Real-World Benchmarks)

Let’s quickly look at what’s happening in the market on big platforms:

Many popular platforms (like Tipstrr, Betting Gods, etc.) have individual tipsters in the range of about £10–£25/month for standard services, with some premium ones going up to £50/month or more.
Tipster networks such as Betting Gods often list services around £30–£50/month, with higher prices for VIP bundles.
Some platforms that rank and compare tipsters report a “sweet spot” for good services at around €35–€60/month, sometimes up to €80–100/month for very strong, verified ROI.
Guides on Blogabet and similar sites mention that an average “good” tipster charging around €50/month is common in non-Asian markets.
A few elite or very aggressive services even go over €200/month, but these are exceptions and usually come with strong branding and long-term proof.

You don’t have to copy these prices, but they give you a realistic market frame:

New or growing tipsters: most often in the €20–€40/month zone.
Serious, established tipsters: frequently in the €40–€80/month range.
Premium / niche services with long track records: sometimes €80–€100+ per month.

Keep this in mind as we go through subscription vs single pick.

3. The Subscription Model: Ongoing Access for a Fixed Fee

With a subscription, users pay a fixed amount (weekly, monthly, quarterly) to access all your tips for that period.

Pros of subscriptions

✅ Predictable income – If you keep your subscribers, you know roughly what comes in every month.
✅ Long-term mindset – You focus on ROI over months, not on “selling” each individual pick.
✅ Easier to scale – One pricing page can handle 10 or 1,000 clients.

Cons of subscriptions

❌ You must be consistent – If you stop posting or disappear, people cancel fast.
❌ Harder at the start – Without history or stats, convincing someone to commit monthly is tougher.
❌ Higher expectations – Subscribers often expect regular content (for example, at least a few tips per week).

When subscriptions are a good fit

Choose a subscription-based tipster pricing model if:

You can publish tips regularly (for example 10–30 per week).
You can show or build transparent stats over time.
You want to build a long-term brand, not just one-off sales.

With OwnTheGame, you can design these plans and then let Stripe handle the recurring billing automatically.

4. The Single-Pick Model: Pay Only for Specific Tips

With single-pick sales, users pay just for:

One tip,
Or a mini-pack (for example “3 tips for tonight’s games”).

Pros of single-pick sales

✅ Low barrier to entry – A new user can test you with €3–€10 instead of committing monthly.
✅ Great for big matches – Finals, derbies, or “high value” spots can be sold as special picks.
✅ No pressure to post daily – If you only have 2–3 strong picks per week, this model still works.

Cons of single-pick sales

❌ Income is unstable – No guarantee of monthly revenue.
❌ More selling work – You must promote almost every pick or package.
❌ Short-term judgement – People may judge your whole service on 1–3 games.

When single-pick pricing fits

Single-pick is useful if:

You’re just starting to sell betting tips and want something simple.
You don’t post often but believe your best bets are very strong.
You want an “extra” product on top of your main subscription, like a “big game of the week”.

Some high-end services even sell single tips in the £40–£60 range, but that’s usually after building a strong reputation.

5. Subscription vs Single Pick: Should You Choose One or Both?

There is no one correct answer. Think in simple terms:

If you post many tips and want stable income →
Go subscription-first and maybe add single-pick specials later.
If you post few but strong tips, or your audience hates commitment →
Start with single picks or small bundles.
If you already have free followers on Telegram, X/Twitter, or Discord →
Offer a subscription so your most loyal fans can upgrade and get everything in one place.

Many pro tipsters use a hybrid model:

Main income: subscription (all tips included).
Extra income: premium one-off offers for big matches or tournaments.

On OwnTheGame, you can easily test both approaches and see which converts better on your plans comparison page.

6. Setting Realistic Prices (Using Market Ranges)

Let’s put everything together into simple, practical price ranges you can adjust.

A. Monthly subscription pricing

Using real-world data as a reference, a simple rule of thumb for tipster pricing:

New tipster with limited history
- Volume: 10–20 tips per week
- Suggested start: €20–€35 per month
- Goal: attract early users and collect results.
Growing tipster with some proven stats
- Volume: 15–30 tips per week
- Suggested range: €35–€60 per month
- This is similar to many services on big networks.
Established tipster with strong, verified results
- Volume: 15–40 tips per week
- Suggested range: €60–€90 per month
- You can go higher if you have clear, long-term proof and loyal fans.

You don’t need to jump straight to €80 or €100. A smart path is:

Start lower (for example €25–€35/month).
Build stats and social proof.
Increase prices for new subscribers later, while keeping existing clients at their original price as a “thank you”.

B. Single-pick & mini-pack pricing

For single picks, think about stakes and expectations:

For a newer tipster:
- Single pick: €3–€7
- “Tip of the day” or 3-pick mini-pack: €7–€15
For more established services:
- Single pick: €8–€20
- Big-match special pack: €15–€35

High-ticket single picks above €40–€50 only make sense when:

You have strong, public stats, and
Your followers are comfortable staking larger amounts per bet.

7. Make Buying Easy: Clear Plans and Simple Pages

Even the best tipster pricing fails if your checkout is confusing.

On your site (or your OwnTheGame page), keep things simple:

Offer 2–3 plans, not 7.
Use clear names: Starter, Pro, VIP – or Monthly, Quarterly, Season Pass.
In each pricing card, show:
- Price (per month or per period)
- Which sports are included
- Approximate tips per week
- Extra perks (private group, early odds, etc.)
Add a short guarantee or note about transparent stats.

If you’re building your own WordPress site and want a plugin built for tipsters, you can also look at the Tipster Sc r ipt WordPress plugin – it’s designed for tracking picks, stats, and subscriptions in WordPress and works well alongside an OwnTheGame-powered hosted setup.

8. Turn Your Pricing Into a Real Business

Choosing numbers is only the first step. To sell betting tips professionally, you also need:

A clear home for your picks and stats
Clean checkout and subscription handling
Easy tools to test subscription vs single pick side by side

That’s exactly where OwnTheGame comes in:

Create and test multiple plans
Connect payments in a few clicks with Stripe
Track how each plan converts and adjust your tipster pricing over time

If you’re not on the platform yet, you can join the early access list here:
👉 OwnTheGame Early Access Waitlist

When you’re ready to turn your followers into paying clients:

Set plans with Stripe on OwnTheGame.

Build smart prices, stay transparent with your results, and let your expertise finally pay you back.