From Social to Site: A Migration Playbook for Telegram/Discord Tipsters
If you run your tipster business only on Telegram or Discord, you are building on rented land.
One ban, one bug, or one lost channel and your income can disappear.
This guide shows you how to move from Telegram to a website (and from Discord to a website) without losing your followers, and how to own your audience while still using social channels every day.
Why you shouldn’t live only on Telegram/Discord
Telegram and Discord are great for:
- Fast communication
- Private groups and VIP channels
- Community feeling
But as your tipster brand grows, they become a problem:
- You don’t own your audience – If your channel is closed, you lose everything.
- No SEO – People can’t find your picks or results on Google.
- No real “home” – No clear place for pricing, about, FAQ, or long-term stats.
- Manual work – Posting the same pick to multiple channels is boring and risky.
A tipster website fixes this: your brand, your content, your rules.
Telegram/Discord should be distribution, not your foundation.
What “social → site” really means
Moving from social to site does not mean:
- Closing your Telegram/Discord
- Forcing everyone to change platform overnight
It means:
- Your website becomes your home base
- Telegram/Discord become traffic channels that send people to your site
- You publish picks on your website first, then auto-share them to your social channels
With a platform like OwnTheGame, you can:
- Publish picks on your own site
- Track stats and results
- Sell subscriptions
- Auto-share new picks while owning your audience
Step 1: Decide how your tipster website will work
Before you move anyone, get clear on your structure:
- Niche – Soccer, tennis, NBA, or mixed?
- Plans – Free picks + one or more paid plans (Monthly, Quarterly, Season, VIP).
- Access – Which content is public, which is only for members?
- Brand – Name, logo, colors, simple tagline (e.g., “Sharp soccer picks, transparent stats”).
Write this down. It will help your website feel clear and professional.
Step 2: Set up your tipster website (the core pages)
Your website doesn’t need 20 pages. Start lean and focused.
At minimum, create:
- Home page
- Who you are
- What sports you cover
- Why people should follow your picks
- Clear button: “View today’s picks”
- Picks page
- Today’s picks at the top
- Filters for sport/league (optional)
- Clear labels: Free / Members-only
- Results & Stats page
- Recent results
- Basic stats: units profit, ROI, win rate
- Time ranges: 30 days, 90 days, All-time
- Plans & Pricing page
- 1–3 subscription plans
- What each plan includes
- FAQ about payments and refunds
- About & Contact
- Your story (short)
- How long you’ve been betting
- Contact form or email
If you use OwnTheGame, most of this is ready with tipster-specific layouts so you don’t need to design from scratch.
Step 3: Move from Telegram/Discord to your site (without breaking everything)
Don’t push everyone at once. Use a soft migration.
1. Announce your new home
In your Telegram channel or Discord server, pin a simple message:
“From now on, all official picks and stats will be on my website: [yourdomain].
Telegram/Discord will stay for alerts, chat and quick updates.”
Repeat this message a few times per week in different words for the first 2–3 weeks.
2. Make your website the “source of truth”
Create a clear rule for yourself:
- Every pick goes to the website first.
- Social posts are just reminders and links.
Example:
- You publish a pick on your website.
- Your system auto-shares it to Telegram & Discord with a short message and link.
- Followers click and view the full details on your site.
3. Offer something exclusive on the site
Give people a reason to move:
- Full write-ups only on the site
- Full odds history only on the site
- Long-term stats only on the site
- Special promo code for website subscribers
Example:
“From next week, full analysis and long-term stats will be available only on my website. Telegram will show alerts and summaries.”
Step 4: Auto-share new picks from site → Telegram/Discord
The biggest fear tipsters have:
“I don’t want to post everything twice.”
The solution is simple: automation.
With a platform like OwnTheGame, you can:
- Publish a pick on your site
- Auto-create a short message
- Auto-share it to Telegram/Discord with a link back to the full pick
This removes:
- Copy/paste mistakes
- Missed picks
- Double work
You focus on picking winners, not on repeating the same post three times.
Core idea: Publish once on your tipster website. Let the system handle social.
Step 5: Turn followers into an owned audience
When your followers stay only on Telegram/Discord, they are just usernames in a chat app.
With a website, they can become:
- Registered users
- Email subscribers
- Paying members
That means you can:
- Email them when you launch a new plan
- Send them updates even if your channel disappears
- See real numbers: how many users, how many members, what they buy
Ways to build your owned audience:
- Add email opt-in on your home page and picks page
- Offer a free trial or free “weekend pack” in exchange for registration
- Add a simple newsletter: “Weekly recap + best upcoming games”
When your audience is on your website and email list, your business is much safer.
Step 6: A simple 3-week migration plan
Here is a simple timeline you can follow:
Week 1 – Setup
- Launch your tipster website (basic pages ready)
- Connect payments and subscriptions
- Connect Telegram/Discord for auto-sharing
Week 2 – Announce and test
- Pin a “new home” message in Telegram/Discord
- Publish all picks on the site first
- Auto-share to Telegram/Discord and check links
- Ask a few trusted followers for feedback
Week 3 – Make the website the default
- Put your website link in all bios and channel descriptions
- Move stats and results fully to the site
- Start referring to the site as your “official home”
After this, new followers will meet you on your tipster website first, not only in chat apps.
How OwnTheGame helps with this migration
OwnTheGame is built exactly for this “social → site” move.
With OwnTheGame you can:
- Launch a ready-made tipster website without coding
- Manage picks, results and stats in one place
- Sell subscriptions and handle payments
- Auto-share new picks to Telegram/Discord
- Own your audience instead of renting it from a chat app
You keep the community vibe of Telegram/Discord, but your business lives on your own turf.
Final thoughts
You don’t need to quit Telegram or Discord.
You just need to stop treating them as the entire business.
Move from social-first to site-first:
- Build a clear tipster website
- Publish picks on your site first
- Auto-share to Telegram/Discord
- Turn followers into an owned audience
Auto-share new picks while owning your audience.